Woolgatherers
A hand-drawn logotype for Woolgatherers - a Dartmoor-based brand working with locally sourced wool. The brief called for an identity that reflects their focus on material process, traditional craft and a close relationship with the landscape.
Creative Services
Bespoke Typography
Brand Marks
Illustrated Brand Marks
Visual Identity Exploration
The logotype was developed through an analogue, hands-on approach, echoing the irregularity and honesty of wool and the processes of spinning and making. Its simple, characterful forms give the brand a clear, recognisable mark that feels human and rooted in place.
Sketches