Steffi Paras
A brand identity and digital home for Steffi Paras, a pilates instructor based between the South of England and Greece. Together, we developed a considered visual identity and suite of branded materials to articulate the essence of her practice. Guided by the values of spaciousness, clarity, balance and warmth, the brand reflects her measured, thoughtful approach to movement.
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Creative Services
Brand Identity
Website
Digital Assets
Stationery
Final Logotype
Testimonial – Steffi Paras
I couldn’t have asked for a better person to design my website. After searching for some time for a designer whose style aligned with mine, finding Lily felt like a perfect fit. She was highly responsive to emails and feedback, patient with my questions and ideas and also has a great eye for detail.
She made everything feel seamless.
The final result was exactly what I had envisioned and I look forward to continuing to work with her on future projects.