client: Khazali  
services: type design

Commissioned logotype for the musician Khazali. Described as ‘effervescent and airy, packed with soul’, Khazali wanted a logo that was both playful and serious, with the potential for a monogrammed K. Whilst the sleek serifs in the final design lend a more sophisticated semiotic, the rounded-ness and exaggerated weights put emphasis on the friendly and textured nature of Khazali’s music.